ABOUT US
Our Purpose
“To be the best part of our customer’s day by improving their business and lifestyle.”
About Premier Equipment
Premier Equipment is a full-service John Deere dealership specializing in agriculture, lawn and commercial grounds care and compact construction equipment. With heritage dating back to the 1950’s, our organization has grown through the decades bringing to life John Deere’s commitment to customers of quality and innovation.
Premier proudly serves Central & Eastern Ontario with twenty locations (Alliston, Ayr, Belleville, Brampton, Earlton, Elmira, Hagersville, Kingston, Listowel, Milton, Nobleton, Norwich, Odessa, Omemee, Orono, Ospringe, Port Perry, Smithville, Stouffville, Tavistock), offering a robust parts inventory and over 170 technicians able to provide service and maintenance.
20 Locations Across Southern and Eastern Ontario
Operating Since 1955
600+ Employees - Sales, Service, Precision, & Corporate Support
our bhag (big hairy audacious goal)
We strive to be ‘The Best John Deere Dealer in Canada’
How do we measure best?
By having the highest customer satisfaction – leveraging John Deere surveys that monitor customer satisfaction on products and dealership support.
By having the highest employee satisfaction – through regular staff surveys and leadership assessment surveys, measuring employee satisfaction and effectiveness of leaders and managers.
Meeting our financial goals and targets – to ensure that we are running a healthy, sustainable business currently providing employment and livelihood for over 300 households.
Our Convictions
Community
Premier Gives
Premier is committed to the communities where we live, work and play. Annually, Premier supports over 130 industry and community initiatives, events and local charities. We are also proud to be regular supporters of the following organizations.
FIDA – Productive Cooperatives Haiti
Premier has been participating in a significant sponsorship for a project designed to establish an agricultural productive cooperative in the rural areas of Haiti. The sponsorship is designed to educate and train the people in Haiti, so that they can provide for themselves and their families on their own through the establishment of a cooperative. Premier has partnered with FIDA in this endeavour. FIDA is a fully registered Canadian charitable organization, operating since 1984, which carries out its activities in Haiti through Productive Cooperatives Haiti (pcH). Each year Premier has given a group of employees the opportunity to go on a discovery tour of Haiti. Real change happens when you engage the people who live there.
Breakfast for Learning
Premier makes an annual contribution to Breakfast for Learning. Breakfast for Learning supports child nutrition across Canada by providing grants to schools and community sites that run breakfast, lunch and snack programs. They fund the highest-needs programs, which are programs in areas that have been identified by community partners, governments and/or schools themselves as highest-needs.
Friend in Need Program
Premier came to the realization that sadly, tragedies happen all around us – it could be weather related, a farming accident, or any other event that affects a family within our community. We have an employee representative at each location that has a good idea of what is happening with our customers, our employees and/or our neighbours. When tragedy strikes, Premier reaches out and helps. We have helped in situations such as barn fires and weather related disasters.